Turn listeners into leads you own.
The Authority Lead Magnet is the piece we build for Marquee Network hosts who pay in full: a guide your buyers want, the landing page that captures the email, the thank-you page that invites the call, and the five-email sequence that follows up for you. Every episode finally has somewhere to send people.
Buyers decide before they ever call you.
Most of the buying happens on their own, long before a sales conversation. A lead magnet gets you into that research, and the email sequence keeps you there until they're ready.
of the way through their buying process before B2B buyers engage a seller.
6sense, 2024 Buyer Experience Reportof B2B buyers prefer an overall rep-free buying experience.
Gartner survey of 632 B2B buyers, 2025of buyers already have a preferred vendor when they first make contact.
6sense, 2024 Buyer Experience ReportSo the question isn't whether they'll find you. It's whether you'll still be in front of them when they're ready. That's the lead magnet's whole job.
What we build, and how it all connects.
- 1Lead magnet
- 2Landing page
- 3Thank-you page
- 4Email sequence
- 5Booked consult
A guide your buyers actually want.
We pick the topic with you, then write and design a guide, checklist, scorecard or playbook from your expertise. It's the reason someone hands over their email.
✓ Written and designed for you- 01What changed since last week?
- 02Is the next step on a calendar?
- 03What would make you pull it today?
Run every open deal through these three questions in under a minute each.
7- Next step dated
- Pain confirmed
- Slipped twice
One page, one job: get the email.
A focused page that sells the guide in seconds and captures the email. You mention it on every episode and link it from every post.
✓ Written, designed and builtCall your quarter within 5%.
The system Dana's clients use to run a 20-minute pipeline review and build a forecast leadership trusts.
- The 3-question deal test
- A pipeline review agenda you can copy
- The red flags that mean pull the deal
“Dana's review gave us the first forecast our board actually believed.”
Deliver the guide. Invite the next step.
The moment someone opts in is when they're most interested. The thank-you page delivers the guide and invites them to book a call with you.
✓ Built with your booking linkIt's on the way. Check your inbox.
Your playbook is heading to your email now. Want it right away?
Download the playbook (PDF)Five emails that warm them up for you.
New subscribers get a sequence in your voice that delivers value, tells a client story and invites the right people to book a consult. It runs on its own.
✓ 5 emails, connected to your email platform- Day 0Your Forecast Accuracy Playbook is hereDelivers the guide, plus the one page to read first.
- Day 2The one question I'd ask firstA quick win they can use in this week's review.
- Day 4How a 40-person team called their quarterA client story that shows the method working.
- Day 7Three red flags hiding in your pipelineMore value, and proof Dana knows their world.
- Day 10Want me to look at your pipeline?The invitation to book a consult.
Want me to look at your pipeline?
Hi Jordan,
Over the last week I've shared the three questions, the red flags and how one team used them to call their quarter.
If it would help, I'll walk through your pipeline with you in a free 20-minute forecast review. No pitch, just the three questions applied to your real deals.
Book a forecast reviewDana
Interest turns into a conversation.
People who read your guide and your emails show up to the call already knowing how you think. That's a very different first meeting.
✓ Tested end to end before launchHow we build it.
- 1Strategy
We pick the lead magnet your buyers will want most and the next step it should lead to.
- 2Create
We write and design the lead magnet from your expertise.
- 3Build
Landing page, thank-you page and email sequence, written and built.
- 4Connect and launch
We connect everything to your email platform, test it and hand it over.
A bonus for Marquee Network hosts, not a product we sell.
We used to sell the Authority Lead Magnet on its own for $2,500. Now it's reserved for hosts on the Marquee Network: included at no cost when you pay for your plan in full, and something we can talk through on your intro call. A show builds trust. This is the piece that turns it into a list you own.
Marquee Network hosts who pay in full
Choose a 6-month or 1-year plan, pay it upfront, and we build your lead magnet, landing page, thank-you page and email sequence alongside your show launch.
Bring it up on your intro call
Tell Trevor you want the lead magnet as part of your plan. We'll pick the topic with you before your first recording so every episode has somewhere to send people from day one.
A $2,500 build, done once, working every episode
Written, designed, built and connected to your email platform in about three weeks. You own the guide, the pages, the emails and every subscriber.
Lead magnets we've written, designed and run.
The same process we use for hosts, pointed at our own audience. Each one has a landing page, a thank-you page and an email sequence behind it.
Questions, answered.
Still wondering about something? Email trevor@tlrconsultinggroup.com.
What kind of lead magnet will you create?
Whatever your buyers will value most: a guide, checklist, scorecard or playbook. We pick the format with you, then write and design it from your expertise.
Which email platform do you use?
We build in the platform you already use, or set you up on a simple one if you don't have one yet.
How long does it take?
About three weeks from kickoff to launch.
Can I buy it on its own?
Not anymore. It's a bonus for Marquee Network hosts: included when you pay for your plan in full, and worth asking about on your intro call either way.
I already have a lead magnet. Can you improve it instead?
Yes. If the topic is right we rewrite and redesign what you have, rebuild the pages and emails around it, and connect it to your show.
Do I own it?
Yes. The lead magnet, pages, emails and every subscriber are yours.
Book your intro call.
Pick a time that works for you. We'll talk through your show, whether there's a seat open in your specialty, and how the Authority Lead Magnet fits your plan.
- No pitch deck, just a real conversation
- A clear recommendation by the end of the call
- Rather write it out? Apply in about three minutes
