FREE PDF GUIDE + 4-WEEK ACTION PLAN
Give your next client a way to discover you before someone makes the introduction. Turn one recurring client problem into three short posts and a checklist over four weeks. The 60-minute weekly plan includes writing, publishing and targeted sharing.
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Referrals can bring excellent clients. But your knowledge can remain invisible outside the people who have worked with you. You explain a difficult decision on a call, help someone avoid a mistake, or make a complicated problem easier to understand. Then that explanation stays inside the conversation. This guide shows you how to publish some of that thinking and share it with a relevant audience, while continuing the relationships that already support your business.
Start with a question you already answer for clients. Learn how to choose a specific buyer moment, capture your reasoning, and develop a useful explanation without inventing a new subject each week.
Create short explanations and checklists that help someone make a decision. See how to make a piece relevant enough for a partner to share with a particular person, with a clear reason.
Follow three small appointments a week for drafting, publishing, and distribution. The guide includes a reduced plan for a crowded week, so one deadline does not derail the entire routine.
A LOOK INSIDE
Read a finished post for an executive search audience, then see how the same thinking can support a practical checklist and a more useful conversation with a referral partner.
Work toward three short explanations and one checklist. Know what to do on each publishing day, how much time to reserve, and what to leave out of your first month.
Capture client questions, choose a suitable distribution route, and plan your next month. A simple review sheet helps you notice useful responses without confusing views with buying intent.
FROM THE ACTION PLAN
For an operations consultant, “improve your processes” is a broad topic. “Before buying software for missed handoffs, map one recent failure” gives a service firm owner something to do. The guide shows how to develop that kind of question into a connected month of helpful content.
BUILT FOR PEOPLE WHO SELL EXPERTISE
Written for experienced consultants, fractional executives, recruiting and search firm owners, and professional service specialists. You have useful expertise and paying clients. You want more of the right people to encounter your thinking before they need your help.
Founded by Trevor Robinson. We help experts turn useful conversations into shows and content that give future clients a way to get to know their thinking.
BEFORE YOU DOWNLOAD
You can begin with an existing professional network and one relevant channel. The guide helps you choose suitable places to share your work. It does not assume a large following or promise immediate reach.
Allow about 18 minutes for the core read. Reserve 60 minutes a week for four weeks: 10 minutes to plan, 40 to draft, edit and publish, and 10 for one targeted share. The plan uses short written pieces, an existing channel and advice you can already explain. If a piece needs additional review, carry it forward within the same weekly limit.
No. You can complete the plan with short written posts and a simple checklist. Start with a format you can maintain and the tools you already use.
Yes. Give the people who recommend you useful material to share, and give prospective clients a way to understand your thinking before an introduction. You can use the full guide without booking a call or purchasing a service.
YOUR FREE COPY
Start with one question you already answer well. Download the plan, reserve 60 minutes for the week and make your expertise easier to discover.
Get my 60-minute visibility plan