You're one of the best in your field.Let's make it known.
One medium, three ways in. Host your own show on the Marquee Network, get booked on the shows your buyers already listen to, or interview your ideal clients.
You've spent years getting great at what you do. Most of your market has never heard of you.
When they need help, they call the name they already know. A podcast is the most direct way we know to become that name, whether you host one, guest on one, or use one to interview your buyers.
Three ways to become the name they call.
A whole market that should know your name. Listeners who already trust someone else. Or the exact buyers you want on your calendar. Each one is a different way in, and each is either done for you or built with you.
Marquee Network
You host. We produce.
Your own podcast on a curated network for experts. We plan it, launch it, produce it and turn every episode into a full content package. You show up for about an hour per episode.
Best for owner-led firms and experts who want a whole market to know their nameBorrowed Audience
You guest. We teach you how.
A nine-week implementation program for landing podcast and press appearances in front of your buyers, then turning those conversations into clients. Live weekly reviews with Trevor, an AI opportunity agent that finds and ranks shows for you, and a system you keep.
Best for coaches, consultants and founders with an offer worth $2,000 or moreThe Guest List
They guest. We book them.
Podcast lead generation. We invite your ideal clients onto your show as guests, qualify them before you record, and book them straight onto your calendar. You show up and talk shop. We run the rest.
Best for B2B founders with a clear ideal client profile, a market with hundreds of them, and customers worth $10K or moreNot sure which fits? Book an intro call and we'll tell you straight, including if none of them do.
Your own show, produced like a network show.
A curated network of expert-hosted shows, five hosts per specialty, all produced and promoted together. You record for about an hour. We do the rest, and every episode comes back as a full content package.
About an hour, recorded remotely. We plan the episode and prep the questions. You bring the expertise.
Your next clients are already listening to someone else's show.
A nine-week implementation program for coaches, consultants, founders and experts. You build the message, the media kit, the lead magnet, an AI opportunity agent that finds and ranks shows for you, and the pitch and follow-up system that turns a good interview into a client. Trevor reviews your work live every week.
- Nine steps, one a week: Message, Media kit, Magnet. Agent, Pitch, Network. Perform, Convert, Multiply.
- 1:1 strategy kickoff, weekly live teaching call with hot seats, weekly office hours
- You run the system yourself after week nine
Your best prospects won't take a sales call. They'll take an interview.
Podcast lead generation, done for you. Describe your ideal client. We build a list of them in the hundreds and a separate sending fleet, send the invitations, answer the replies in your voice, qualify every guest in a short pre-interview and book the ones who fit onto your calendar. You show up and talk shop. We run the rest.
- Live in about two weeks. Your own domain never sends a cold email.
- Don't have a show? We launch an interview series for you on the Marquee Network.
- Every guest is pre-qualified before you hit record.
Hi Ben,
I host a short interview series where we talk with founders building in robotics and edge AI about what's actually working for them this year. I've been following what Relay is doing and would love to have you on.
It's 30 minutes, remote, and you keep the full recording and the clips. Worth your time?
Why this works now
of B2B buyers already have a preferred vendor the first time they contact a seller.
6sense, 2024 Buyer Experience Report
decision-makers are more receptive to outreach from experts who consistently publish smart thinking.
Edelman and LinkedIn, 2024 B2B Thought Leadership Impact Report
of B2B buyers used generative AI in at least one part of their purchasing process.
Forrester, Buyers' Journey Survey 2024
We run the playbook on our own shows first.
Marquee Authority is led by Trevor Robinson. He spent about a decade in industrial automation and IIoT, working next to the sales engineers and marketing teams who sell complex, expensive things to skeptical buyers. The lesson stuck: the best expert in the room doesn't win. The best-known one does.
Today he co-hosts Hey Jack, a leadership show with Jack Nehlig, where every episode becomes an article, a carousel and a page on the show's site. He also hosts Manufacturing Marketing Plays. Before Marquee, he produced more than 15 industry podcasts through Industry Sage Media and ran Leveraged Authority, a podcast guest booking agency. He has sat on both sides of the microphone, and on the sending side of the invitation.
Three offers. Three plain terms.
Here is what we commit to on each one.
The Opening Night Guarantee
If your first episode doesn't meet your expectations, we keep working on it until it does. Revisions until you're happy.
A straight answer first
Every application starts with a 20-minute fit call. If the program isn't right for your offer, we'll tell you and point you somewhere better.
Your domain stays clean
We never send a cold email from your main domain, and we never pitch anyone on your show. Guests get a real conversation.
Questions, answered.
Still wondering about something? Email trevor@tlrconsultinggroup.com.
Which of the three should I start with?
Start with who you want to reach. If a whole market should know your name, host a show on the Marquee Network. If your buyers already listen to other people's shows, join Borrowed Audience and become that guest. If you can describe your ideal client and there are plenty of them, the Guest List puts those buyers on your calendar as interview guests.
What is the Marquee Network?
A curated podcast network featuring accomplished professionals and rising authorities across selected industries. Every show is produced by Marquee Authority and promoted together, with no more than five hosts per specialty.
Do I need my own podcast for the Guest List?
No. If you already host a show, we plug into it. If you don't, we launch an interview series for you on the Marquee Network as part of setup, so the first invitation goes out from a show that already exists.
Is Borrowed Audience done for you?
No. It is a nine-week implementation program with live coaching and weekly office hours. You build the assets, pitch the shows and follow up with your leads, with Trevor guiding you each week. That's why it's priced at $1,995 and not at agency rates.
Do I own my show and content?
Yes. Your show, its feed, every episode and every piece of content are yours.
How much of my time does it take?
Marquee Network: about an hour per episode. The Guest List: the 30-minute interviews we book for you. Borrowed Audience: plan on three to four hours a week for nine weeks.
Put your name in lights.
Type it in and see it on the marquee. Then apply in about three minutes, or book a call below.
Book your intro call.
Pick a time that works for you. We'll talk through who you want to reach, which of the three fits, and whether there's a seat open in your specialty.
- No pitch deck, just a real conversation
- A clear recommendation by the end of the call
- Rather write it out? Apply in about three minutes