Turn other people's audiences into your clients.
Your next clients are already listening to someone else's show. Borrowed Audience is a cohort program where you build the message, the outreach and the listener-to-client system to reach them, one step a week, with Trevor reviewing your work as you build it.
Taught by someone who has worked both sides of the microphone
Why this program exists
A great interview can still lead absolutely nowhere.
I spent years doing the thing we're all told to do: create useful content, show up consistently, give people a reason to pay attention. It worked, until the algorithms changed and the same effort reached fewer people.
At the same time, through our media work, I was helping experts get onto podcasts and into press. They were joining conversations in front of audiences someone else had already built. When I started guesting myself, I saw why it works: there's time to explain an idea, tell a story, and let someone hear how you think before they ever consider working with you. You don't have to build the whole audience before you can be useful to it.
But getting in front of people is only half the job. An interested listener finishes the episode, goes back to their day, and never becomes a lead. The interview was excellent. The next step was missing.
Borrowed Audience fixes that in the right order. Start with the clients you want to win. Choose audiences around them. Give listeners something useful to ask for. Build the follow-up before you need it. And let an AI agent carry the research and first drafts so you can run the whole system yourself, with me reviewing your work while you build it.
Trevor
What you walk out with
Nine weeks from now, you own a client-acquisition system you can run every quarter.
Not a certificate and a folder of slides. Working assets, a live pipeline and a routine you built with your work reviewed each week.
A message hosts want on their show
Your revenue target, a clear offer, a point of view and the signature stories you tell on air.
Weeks 1 to 2A media kit that makes the fit obvious
One-sheet, bios, pitch deck and a LinkedIn profile that reads like the expert a host is looking for.
Week 2A bridge from listener to lead
Your free resource, landing page and follow-up email sequence, built before the first interview airs.
Week 3Your own AI opportunity agent
Set up in your Claude account to find and rank podcasts, journalist requests and partners, and draft pitches in your voice.
Week 4A pitch and follow-up pipeline
Relevant pitches, a sustainable follow-up rhythm and host, editor and partner relationships on LinkedIn.
Weeks 5 to 6An interview-to-client playbook
How to perform on air, convert interest into discovery calls, multiply each appearance and plan the next 90 days.
Weeks 7 to 9The Borrowed Audience system
Get ready. Get booked. Get clients.
Three pillars around one outcome. Build the message and the bridge first. Find audiences that fit. Then turn the attention you earn into conversations you can follow up on.
Select a pillar on the wheel to see its three steps
Weeks 1 to 3 / Foundation
Give the right people a reason to choose you.
Before you ask for a microphone, make your value unmistakable and give listeners somewhere worth going.
- 01MessageYour revenue target, clear offer, point of view and signature stories.
- 02Media kitYour one-sheet, bios, pitch deck and a LinkedIn profile that makes the fit clear.
- 03MagnetYour free offer, landing page and follow-up emails. The bridge into your business.
Weeks 4 to 6 / Pipeline
Find the rooms where your buyers listen.
Choose opportunities around the people who could hire you. Then give the host a compelling reason to invite you in.
- 04AgentSet up your AI agent to find and rank podcast, journalist and partner opportunities.
- 05PitchRelevant pitches in your voice, with a follow-up rhythm you can sustain.
- 06NetworkBuild relationships with hosts, editors, partners and buyers on LinkedIn.
Weeks 7 to 9 / Revenue
Make the interview the beginning.
A good appearance earns interest. Your system gives that interest somewhere to go, and a reason to keep moving.
- 07PerformPrepare with confidence, tell memorable stories and introduce your free offer naturally.
- 08ConvertFollow up, use host introductions, run discovery calls and track revenue.
- 09MultiplyWrite posts and emails from appearances. Ask for referrals and return invitations. Plan the next 90 days.
The curriculum
One step a week. Each piece gives the next one a job to do.
Every week pairs a short set of training videos with a live teaching call. You build the asset between calls and bring it to office hours when you get stuck. Cohorts are small and dates are set a few weeks ahead; you get the next start date on your fit call.
Your offer sharpened, your revenue target set and the plan mapped around your buyers.
A 1:1 call, not a group session.
Revenue target, clear offer, point of view and three signature stories.
Hot seats on offers and stories.
One-sheet, short and long bios, pitch deck and your LinkedIn profile rewrite.
Live media kit reviews.
Your free resource, landing page and a follow-up email sequence, built with AI drafting.
Magnet teardown: does it continue the conversation?
Your AI opportunity agent, set up in your own Claude account from the tutorial, ranking shows, journalist requests and partners.
Agent setup clinic and shortlist review.
Pitches in your voice for your top opportunities and a follow-up cadence you can keep.
Pitch rewrites, live.
A LinkedIn relationship routine with hosts, editors, partners and buyers.
Who to connect with and what to say.
Interview preparation, story delivery and the natural way to introduce your free resource on air.
Mock interview hot seats.
Follow-up scripts, host introductions, a discovery call structure and your revenue scoreboard.
Converting interest into calls.
Posts and emails from appearances, referral and return-invitation asks, and your next 90-day plan.
Your 90-day plan, reviewed.
How the program runs
Live, every week, on your actual work.
This is a done-with-you program. You do the building. Trevor does the teaching, the reviews and the unsticking.
Private strategy kickoff
A 1:1 call with Trevor to sharpen your offer, set your revenue target and map the nine weeks around your buyers.
One per participantLive teaching and coaching call
The week's step taught live, then hot seats on participants' real messages, pitches and pages.
Recorded. Watch any you miss.Implementation office hours
A separate session for the sticking points: the agent setup, the landing page, the pitch that isn't landing.
Bring the problem, leave with the fix.Training videos and tutorials
Short lessons and setup walkthroughs for every step, including the AI agent, so the live calls go to coaching, not lecturing.
Yours to revisit.- About 1 hourLive teaching and coaching call
- About 30 minutesOffice hours when you need them
- 2 to 3 hoursBuilding, pitching and following up
Led by
Trevor Robinson
Trevor runs Marquee Authority and produces the Marquee Network, a curated podcast network for experts. Through Industry Sage Media he has produced more than 15 industry podcasts, and he previously ran Leveraged Authority, a podcast guest booking agency that pitched hosts on behalf of experts.
Before that he led media services at Phoenix Contact, the global automation company, after a decade in industrial automation working beside the sales engineers and marketers who sell complex, expensive things to skeptical buyers. He co-hosts Hey Jack, a leadership show with Jack Nehlig, and hosts Manufacturing Marketing Plays.
He has booked guests, been the guest, produced the shows and sent the invitations. The program is the system he wishes someone had handed him.
Who this is built for
Built for experts with an offer worth selling.
You're ready for this if
- You're a coach, consultant, founder, speaker, author or expert with a clear offer worth $2,000 or more.
- You want ideal clients to discover you beyond the next referral or the reach of your next post.
- You can give 3 to 4 hours a week to building, pitching and following up.
- You want a system you can run yourself, with live help while you put it together.
Choose a different next step if
- You're still deciding what to sell or who you help.
- You want an agency to build everything and book shows for you. That's the The Guest List.
- You're mainly chasing downloads, fame or a big-show logo.
- You expect guaranteed bookings or revenue without doing the work.
The investment
Nine weeks, one payment, and a system you run yourself afterward.
Borrowed Audience / The complete program
Nine weeks of implementation, plus onboarding and your private strategy kickoff with Trevor.
- 1:1 strategy kickoff before week 1
- Nine weekly live teaching calls with hot seats on your work
- Weekly implementation office hours
- Training videos and setup tutorials for all nine steps, including your AI agent
- Recordings of every call
- Templates for the one-sheet, pitches, follow-ups and your revenue scoreboard
A 20-minute fit call comes first. Your paid Claude subscription and any implementation software are separate. Cohort dates and call times are confirmed on the fit call. No guarantee of bookings or revenue.
How it compares
Booking agencies charge by the month and the pipeline stops when you do. The Guest List is our fully done-for-you version. This program sits in between: you do the work, you keep the system.
| This program | The Guest List | Booking agency | |
|---|---|---|---|
| Price | $1,995, once | From $15K per quarter | Monthly retainer |
| Who does the work | You, reviewed weekly | We do | The agency |
| What you walk away with | Your assets, your agent, the system | Recordings and the guest relationships | The bookings |
| When you stop | You keep running it | Renew, change plans or stop each quarter | Pipeline stops |
Want the fully done-for-you version, where we invite your buyers onto your show and book them for you? That's The Guest List.
Before you apply.
Something we didn't cover? Email trevor@tlrconsultinggroup.com.
Do I need an audience or podcast experience?
You need expertise, a clear offer and something useful to contribute. You don't need a large following. We build your message, media kit and interview preparation around the audiences you want to reach.
Does the program include booking me onto shows?
No. You learn to find, pitch and follow up on your own opportunities with the system, your AI agent and live help every week. Done-for-you show lists, booking, asset creation and outreach are not included. If you want all of that done for you, look at the The Guest List.
How big is a cohort?
Small enough that everyone gets a hot seat. Cohort size, dates and call times are confirmed on your fit call and before enrollment.
What if I get stuck with the technology?
Video tutorials walk through the build, including your AI agent. Bring questions to weekly office hours. Your own paid Claude subscription is required and isn't included in the $1,995 program investment.
What if I miss a live call?
Every live call is recorded and posted the same day, and office hours run every week, so a missed call never stalls your build. Bring the week's work to the next session.
Do I need to be active on LinkedIn already?
You need a profile, not a following. Week 2 rewrites it so a host who checks you out sees the expert they want on their show, and week 6 gives you a simple relationship routine. There is no posting quota.
What about press, articles and repurposing?
The system also covers journalist requests, expert quotes, guest articles and partners who reach your buyers. Repurposing means writing posts and emails from appearances. Episode editing, video clipping and episode reviews are not program deliverables.
Can you guarantee bookings or clients?
No. The program provides the system, the instruction and live help every week. Your outcomes depend on your offer, audience fit, implementation, follow-up and decisions made by hosts and buyers. Some appearances may be booked or published after the nine weeks.
The next cohort
Start with a 20-minute fit call.
You don't need to figure out every piece before we talk. Bring your offer, an idea of who buys it and what you want this to do for your business. Prefer to apply in writing? Apply here.
- We talk through your offer, your buyers and your revenue goal.
- You get a straight answer: an invitation if it fits, a better next step if it doesn't.
- If you join, onboarding begins and you book your private strategy kickoff.