Notes on becoming the name.
Playbooks on authority, personal branding and getting found in AI search, written for firms that sell expertise.
How B2B buyers research you in ChatGPT, and how to become the answer
Buyers ask AI who to hire before they ever ask you. Here is how those engines pick names, and how a steady body of published work can make yours one of them.
Read the article →
The done-for-you authority system: podcast, content and leads in one
Episodes, posts, articles and lead capture usually fail as separate chores. Here is how one system runs them together, in your voice, for about an hour per episode.
Thought leadership for recruiters: become the name clients and candidates already know
Recruiting is a trust business, and trust now forms before the first call. Here is how to be the recruiter people already know when they are ready to hire or move.
Personal branding for founders: become the name your market already trusts
In a founder-led service firm, clients buy you before they buy the firm. Here is how to build a founder brand that puts you on the shortlist first.
How to become the go-to expert in your niche (without going viral)
You do not need a huge following or one lucky post. You need a named point of view, published consistently, so buyers already know your name before they reach out.
Why cold outreach is dying for recruiters, and what replaces it
Clients pick their shortlist before you ever hit send. Here is why cold outreach keeps losing ground, and how being known first puts you on the list.
Pricing power through authority: charge more without lowering your rate
Price resistance is set before anyone picks up the phone. Here is how a steady body of published work lets your reputation set the number for you.
Rather have it done for you?
Reading about authority is one thing. We build it for you, starting with your own show on the Marquee Network.
Book your intro call.
Pick a time that works for you. We'll talk through what you want to be known for, which service fits, and whether there's a seat open in your specialty.
- No pitch deck, just a real conversation
- A clear recommendation by the end of the call
- Rather write it out? Apply in about three minutes
