Key takeaways
- Authority content fails when it is run as separate chores. One system with three jobs keeps it running.
- Your own podcast builds authority. The content cut from each episode builds visibility. A funnel turns attention into leads.
- Forrester found 89% of B2B buyers used generative AI in their purchasing process, so articles on your site matter.
- Consistency beats brilliance. Steady presence keeps you in mind until buyers are ready.
- Done-for-you costs about an hour per episode and survives your busiest quarter.
Every expert has heard the advice. Start a podcast. Post a few times a week. Get your thinking onto your website so search engines and AI tools can find it. Build a list so the attention you earn does not just evaporate.
The advice is right. It is also why so many smart people never build any authority at all. Treated as separate jobs, each one needs its own time, its own habit, and its own willpower. So the posting stalls after a busy month, the show never launches, and the lead magnet sits in a folder called "someday."
A done-for-you authority system fixes that by changing the shape of the work. Three services, one system: your own podcast for authority, content for visibility, and a funnel for leads. You do the one part only you can do. We do the rest.
Why separate channels always lose
Run each channel on its own and you are fighting math you cannot win. Every channel has its own deadline and its own moment where you decide to skip it this week. Stack four of those and something always breaks.
That is why the most capable people often have the least visibility. The work is excellent, the calendar is full, and publishing is the first thing to go.
The bottleneck was never ideas. You have plenty. You say them to clients every day. The bottleneck is turning what you say into something published, every week, without fail.
You do not have a content problem. You have a conversion problem: turning what you already say into something people can see.
Three jobs, one system
Authority, visibility and leads are different jobs. Most firms buy them from three different places, or try to do all three themselves. That is where things fall apart. This system works because each part feeds the next.
- Authority: the Network Podcast. Your own show on the Marquee Network. Long-form conversation is where buyers hear how you actually think.
- Visibility: the content. Every episode becomes clips, an article, a carousel and episode graphics, so your thinking shows up where buyers scroll, read and search.
- Leads: the Authority Funnel. A lead magnet, landing page and email nurture sequence that turn attention into conversations.
One source, many outputs, one place for interest to land. Every piece sounds like you because every piece came from you.
Authority: your own show on the Marquee Network
The flagship is the Network Podcast. We design your show with you (concept, name, art and trailer), launch it, and plan every episode. You host solo, with a co-host, or with guests you choose. We edit and publish to Apple, Spotify and YouTube, then promote each episode across the network.
Each episode comes back as a full package:
- The full episode, audio and video.
- 8 to 10 promo clips people can watch in a scroll.
- 1 episode article on your site, built for AI search.
- 1 carousel and episode graphics for your best ideas.
Plans run on a 6-month or 1-year term with two recordings a month, and we walk you through pricing on a short call.
Visibility: content that keeps you in front of buyers
A podcast builds trust with the people who listen. Content is how everyone else finds out you exist. That is why every episode gets cut into clips, an article, a carousel and episode graphics instead of sitting in a feed waiting to be discovered.
Want buyers on your calendar rather than an audience over time? The Guest List invites the executives you want to win onto your show, qualifies them before you record and books them for you. Want to learn the guesting side yourself? Borrowed Audience is the nine-week program.
Why AI search articles belong in the mix
Buyers do not only scroll social feeds. They ask AI tools for recommendations now.
Those tools answer from what is published. If you have no body of work on your own site, they have nothing to say about you. Articles drawn from your episodes give them something specific and credible to cite. We cover this in more detail in how to get found in AI search.
Leads: give the attention somewhere to go
Visibility without a next step leaks. People read your article, nod along, and leave. A lead magnet, landing page and follow-up sequence, built free for founding hosts on the Marquee Network, give them a reason to raise their hand.
We write and design a lead magnet, build the landing page and thank-you page, write a 5-email nurture sequence, and connect it all to your email platform. It is built free for the first 10 founding hosts on the network.
Why consistency is the whole game
Buyers form opinions long before they talk to anyone. 6sense’s 2024 Buyer Experience Report found 81% of B2B buyers already have a preferred vendor at first contact. You become that vendor by being visible over time, not in one burst.
And most of your market is not buying right now. The Edelman and LinkedIn 2024 B2B Thought Leadership Impact Report cites research that 95% of business clients are not actively in market at any given moment. Steady presence keeps you in mind until they are.
The same report found 73% of decision-makers trust thought leadership more than marketing materials when judging a firm. Consistent, useful ideas beat a polished brochure every time.
Done-for-you vs. doing it yourself
You can absolutely run this yourself. Plenty of experts try. The question is whether it survives your busiest quarter.
- DIY costs you hours every week in recording, editing, writing, building pages, and second-guessing. It works until it doesn’t.
- Done-for-you costs you about an hour per episode. The publishing keeps going whether your week is calm or chaos.
For founders and partners whose time is worth more on client work and sales, the trade is easy.
Authority, visibility and leads, run for you
Start with your own show on the Marquee Network. We plan it, edit it, publish it and turn every episode into content in your voice. If your first episode does not meet your expectations, we will work with you until it does. See how the Network Podcast works.
Book an intro call →How the system runs
- Design and launch. We build the show with you and launch it on the Marquee Network.
- Record. About an hour per episode. We plan it and bring the structure. You talk like you do with clients.
- Produce and publish. We edit, publish to Apple, Spotify and YouTube, and build the content package.
- Promote and capture. We promote each episode across the network, and the Authority Funnel turns interest into leads.
Details on all three are on our services.
The short version
Authority is not built by people with the most ideas. It is built by people whose ideas show up, every week, in the places buyers look.
Give us about an hour per episode. We will make sure people see you, hear you, and have an easy way to reach you.
Frequently asked questions
What is a done-for-you authority system?
It is one system with three jobs: your own podcast builds authority, the content cut from each episode builds visibility, and a funnel captures leads. We plan, produce and publish it all for you, in your voice.
How much time does it take?
About an hour per episode. We plan the episode, then edit it, publish it and build the content package around it.
Will it sound like me?
Yes, because everything comes from your own words. If your first episode does not meet your expectations, we will work with you until it does.
What does it cost?
Marquee Network podcast plans start at $1,500 a month on a 6-month or 1-year term, and we walk you through the options on a short intro call. The Borrowed Audience program is $1,995. Guest List podcast lead generation starts at $15,000 per three months. The first 10 founding hosts on the network get their lead funnel built free.
