See what the original post was missing.
Each pair starts with familiar advice and shows what happens when you add an observation, a distinction or a useful decision. The notes explain the change so you can make it in your own work.
FREE PDF SWIPE FILE + EDITING WORKSHEET
Stop Sounding Like Everyone Else
The missing piece in your content may be the thinking you take for granted. See ten ordinary business posts rewritten to reveal the judgment behind the advice. Borrow the structures, add your expertise and give buyers a reason to pay attention.
Show me the 10 rewrites- 10 annotated before-and-after rewrites
- 10 writing structures you can make your own
- A 7-prompt worksheet to fix your next draft
You're an expert. Why doesn't your content show it?
You know your subject. You answer good questions in meetings and help clients make decisions they were struggling with. Then you sit down to write a post, and it comes out sounding like everyone else: communicate clearly, hire great people, watch your numbers. The advice may be right. It gives a stranger very little sense of the judgment behind it. This guide shows what to add: the situation you recognize, the question you would ask, the distinction that changes your recommendation, and the example that makes your explanation easy to follow. You can use it without inventing a dramatic story or developing a louder online personality.
Borrow the structure. Bring your judgment.
The ten examples cover consulting, recruiting, fractional leadership, accounting advisory, and other professional services. Borrow a structure that fits the question you want to answer, then supply your own knowledge.
Fix a draft you already have.
The worksheet helps you identify what your reader needs to understand, which detail is missing, and what action the explanation supports. It gives your editing session a clear place to start.
Publish with more confidence.
A practical checklist helps you catch vague language, unsupported claims, unclear examples, and missing context. The aim is a piece that sounds like you and gives a prospective client something worth thinking about.
A LOOK INSIDE
Keep it open while you work.
01
10 rewrites with the thinking explained
See how an execution consultant diagnoses a stalled priority, a recruiter clarifies a difficult search, and a fractional executive explains a decision. Every pair includes an editorial lesson and a reusable writing structure.
02
A diagnostic editing worksheet
Seven prompts help you turn one existing draft, presentation point, or recurring client question into a more specific explanation. Use it on one paragraph before tackling a whole article.
03
A publication check and a starting plan
Review the substance, check the wording, and choose one appropriate place to publish. There is also a simple method for saving useful questions from your work so the next draft is easier to start.
FROM THE SWIPE FILE
A better post begins with a better observation.
BEFORE: “Document your processes to improve efficiency.” AFTER: “Before documenting an entire workflow, follow one late job across the handoffs.” The full example shows what to inspect, how to separate working time from waiting time, and when to check whether the pattern repeats. That extra explanation is where the expertise becomes visible.
BUILT FOR PEOPLE WHO SELL EXPERTISE
Your experience is the starting point.
For consultants, recruiting and search firm owners, fractional executives, and professional service experts who have useful knowledge to share and want their public content to reflect it.
From Marquee Authority
Founded by Trevor Robinson. We help experts turn useful conversations into shows and content that give future clients a way to get to know their thinking.
BEFORE YOU DOWNLOAD
A few practical questions.
Do I need to be an experienced writer?
No. Start with a question you can explain to a client. The examples show how to organize that explanation, and the worksheet gives you a practical editing sequence.
How long does it take to use?
Allow about 12 minutes to scan the examples and roughly 30 minutes to revise one draft. Gathering evidence, checking permissions, or producing a finished video will take additional time.
Are these posts I should copy and publish?
They are illustrative examples, not accounts of your experience. Borrow the reasoning and structure. Replace the subject and details with expertise you can stand behind.
Does this require a podcast or a call with Marquee?
No. This is a self-serve PDF you can use for posts, emails, articles, or video scripts. A podcast and a sales conversation are not required.
YOUR FREE COPY
Your next post should sound like someone worth listening to.
See what ten ordinary posts were missing. Then use the seven-prompt worksheet to bring the same level of detail and judgment to a draft of your own.
Show me the 10 rewrites