FREE PDF IDEA BANK + CONTENT PLANNER
What should you post when you want future clients to pay attention? Start with the questions they ask before they hire. Get 30 ideas, each with an opening, a worked example and a next step, so you can move straight into drafting.
Get the 30 content ideas
You explain why a hire is taking too long, where a project has gone off track or how a client should weigh a difficult decision. You know the subject. But deciding what belongs in a post can feel like another job. This guide helps you start with the questions you already understand. Choose one, add the detail that matters in your specialty and give the reader a useful next step. You can begin with a short post, a video or an email.
Find ideas for five moments in a buyer’s thinking: recognizing a problem, comparing options, understanding your judgment, seeing how the work happens and taking a practical next step. Pick the question closest to a conversation you have had.
Use an adaptable opening for each idea, then see it applied to a specific situation. Examples cover recruiting, consulting, fractional leadership and professional services, with details you can translate into your own area of expertise.
Each idea tells you what to develop: a condition, a tradeoff, a piece of evidence or a decision. You get enough direction to write something useful while keeping your own judgment and voice at the center.
Every idea includes a suggested action the reader can take. Help them inspect a document, ask a better question or clarify a decision. Give someone a reason to save your content and pass it to a colleague.
A LOOK INSIDE
Move through the guide by buyer question. Each numbered entry includes the opening, an illustrative example, development instructions, a reader action and an explanation of why that piece helps a prospective client.
See one idea developed from a question about client handoffs into a finished illustrative post. The notes explain the choices, so you can apply the same approach to a situation you understand.
Choose one client problem and approach it from three useful angles. Map what you will explain, gather the supporting detail and use the editorial checklist before you publish.
FROM THE IDEA BANK
Before you ask for more candidates, check how long your team takes to make a decision. A recruiting expert could develop that opening by explaining how to trace a hiring decision from interview to offer. The reader leaves with a check they can make. You demonstrate how you investigate the problem. This is an illustrative example from idea 01.
BUILT FOR PEOPLE WHO SELL EXPERTISE
For consultants, fractional executives, recruiting and search firm owners, and professional service specialists who have useful expertise but want a clearer starting point for sharing it. You do not need an existing audience or a podcast.
Founded by Trevor Robinson. We help experts turn useful conversations into shows and content that give future clients a way to get to know their thinking.
BEFORE YOU DOWNLOAD
No. Choose one that matches a current client question. The quick-start section takes about five minutes; allow 20–30 minutes to draft and check a short post.
They are prompts with worked examples. Add your own experience, judgment and details. The guide shows you what to develop so the finished piece sounds like you and fits your specialty.
Yes. The question and reasoning carry across formats. Explain one idea on camera, write a short email around it or use it to start a longer recorded conversation.
It is a self-serve PDF you can use on your own. No consultation is required to use the guide. It includes an optional introduction to Marquee Authority’s Network Podcast at the end.
YOUR FREE COPY
Choose a question your buyers already care about. Use the opening, example and next step to shape a piece that gives them a reason to keep reading.
Get the 30 content ideas