Choose something worth becoming known for.
Find a recurring problem your preferred clients recognize. Use practical tests to choose a subject you can discuss with depth, supported by experience you already have.
FREE PDF WORKBOOK + 90-DAY PLAN
5 Moves to Become the Go-To Expert
Your clients know what you bring to the table. Future clients need a way to see it. Discover five moves for turning your working knowledge into a body of content people can recognize, remember and share. Start with three subject tests, an eight-post calendar and a 90-day plan.
Show me the five moves- 3 tests for choosing your signature subject
- Turn one subject into 8 different posts
- A 90-day plan + planning worksheets
Being good at your work does not make you known for it.
A client asks a difficult question. You spot the distinction they missed, explain the options, and help them choose a next step. That same explanation could help someone who has never heard of you. Yet publishing it keeps slipping behind delivery, meetings, and the rest of the week. This guide helps you choose a clear subject and turn your working knowledge into a small, consistent body of public work. You start with a problem you know how to explain and a publishing rhythm your calendar can support.
Show people how you think.
Develop a point of view with a clear recommendation, a concrete example, and a boundary. Help readers understand how you reach a decision and where your advice changes.
Stop starting from a blank page.
Follow a worked monthly calendar that develops one subject into eight different short posts. Use buyer questions, examples, and decision steps to give each post a purpose.
Give the work a sustainable routine.
Use the 90-day plan to book production time, choose where to share, and review the response. See realistic time allowances for writing, editing, and distribution.
A LOOK INSIDE
Keep it open while you work.
01
Five moves, explained with examples.
Choose your subject, explain your perspective, demonstrate your judgment, return to the subject, and help relevant people find it. Each move includes a decision you can make for your own business.
02
Completed examples you can learn from.
Follow a recruiting firm owner’s subject through a sample post and monthly calendar. See how a fractional operations leader would apply the same approach to handing off founder decisions.
03
Planning sheets you can use today.
Capture your subject, first deeper piece, eight supporting post ideas, distribution routes, and review date. A response-review table helps you look beyond views to the questions relevant people ask.
FROM THE WORKBOOK
A useful point of view starts with a decision.
“Founders need to delegate” gives a reader little to act on. The guide shows how an operations expert could explain the decision limits a team lead needs before taking over client work. You see the starting advice, the developed explanation, and the questions that help you do the same with your expertise.
BUILT FOR PEOPLE WHO SELL EXPERTISE
Your experience is the starting point.
Written for experienced consultants, fractional executives, recruiting and search firm owners, and professional service owners who want more people to understand the value of their work.
From Marquee Authority
Founded by Trevor Robinson. We help experts turn useful conversations into shows and content that give future clients a way to get to know their thinking.
BEFORE YOU DOWNLOAD
A few practical questions.
What will I receive?
A downloadable PDF with the five moves, illustrative examples, a monthly content calendar, a 90-day plan, and working sheets. You can read the core guide in about 15 minutes and return to the exercises when you are ready.
Do I need a large following?
You can start with your existing professional relationships and one relevant public channel. The guide helps you choose where to share and how to make the work useful to people who already face the problem you explain.
How much time should I allow?
Allow 60 minutes to complete the first plan. The suggested written-content workflow takes about five to seven hours per month, subject to your editing and approval needs. The guide includes a lighter cadence if that is more realistic.
Do I need a podcast to use this?
No. You can use the five moves through written posts and articles. The final page introduces the Marquee Network for experts who want a recurring show with a team to handle production.
YOUR FREE COPY
Give future clients a reason to remember your name.
Find the subject you want to own, choose your first explanation and plan the content around it. Get the five moves and put the first one to work.
Show me the five moves