The Authority Funnel
$2,500one time
For experts who already create content but have nowhere to send people.
- Lead magnetIncluded
- Landing pageIncluded
- Thank-you pageIncluded
- Email nurture sequenceIncluded
- Setup and connectionIncluded
Marquee Authority / The Authority Funnel
Turn attention into leads you own.
We create your lead magnet, build the landing page and thank-you page, write the email sequence and connect it all. Every episode and post finally has somewhere to send people.
Northline AdvisoryThe Forecast Accuracy PlaybookDana Whitfield
New subscriberDownloaded the playbook
Email 5 of 5Want me to look at your pipeline?
CalendarConsult booked: Tue 10:00
Sample lead magnetFictional host
Buyers decide before they ever call you.
Most of the buying happens on their own, long before a sales conversation. A lead magnet gets you into that research, and the email sequence keeps you there until they're ready.
~70%
of the way through their buying process before B2B buyers engage a seller.
6sense, 2024 Buyer Experience Report61%
of B2B buyers prefer an overall rep-free buying experience.
Gartner survey of 632 B2B buyers, 202581%
of buyers already have a preferred vendor when they first make contact.
6sense, 2024 Buyer Experience ReportSo the question isn't whether they'll find you. It's whether you'll still be in front of them when they're ready. That's the funnel's whole job.
What you get, and how it all connects.
- 1Lead magnet
- 2Landing page
- 3Thank-you page
- 4Email sequence
- 5Booked consult
1
Step 1 · The lead magnet
A guide your buyers actually want.
We pick the topic with you, then write and design a guide, checklist, scorecard or playbook from your expertise. It's the reason someone hands over their email.
✓ Written and designed for youNorthline AdvisoryThe Forecast Accuracy PlaybookDana Whitfield
Chapter 2The 3-question deal test
- 01What changed since last week?
- 02Is the next step on a calendar?
- 03What would make you pull it today?
Run every open deal through these three questions in under a minute each.
7WorksheetYour forecast, tested
- Next step dated
- Pain confirmed
- Slipped twice
2
Step 2 · The landing page
One page, one job: get the email.
A focused page that sells the guide in seconds and captures the email. You mention it on every episode and link it from every post.
✓ Written, designed and builtNorthlineAdvisoryBook a call
Free 12-page playbook
Call your quarter within 5%.
The system Dana's clients use to run a 20-minute pipeline review and build a forecast leadership trusts.
- The 3-question deal test
- A pipeline review agenda you can copy
- The red flags that mean pull the deal
First nameWork emailSend me the playbook
Join 2,000+ revenue leaders. Unsubscribe anytime.Northline AdvisoryThe Forecast Accuracy PlaybookDana Whitfield
“Dana's review gave us the first forecast our board actually believed.”
3
Step 3 · The thank-you page
Deliver the guide. Invite the next step.
The moment someone opts in is when they're most interested. The thank-you page delivers the guide and invites them to book a call with you.
✓ Built with your booking link✓
It's on the way. Check your inbox.
Your playbook is heading to your email now. Want it right away?
Download the playbook (PDF)Your next stepBook a free 20-minute forecast reviewWe'll run the 3-question test on your real pipeline.
November
Mon11Tue12Wed13Thu14
9:0010:001:303:00
4
Step 4 · The email sequence
Five emails that warm them up for you.
New subscribers get a sequence in your voice that delivers value, tells a client story and invites the right people to book a consult. It runs on its own.
✓ 5 emails, connected to your email platform- Day 0Your Forecast Accuracy Playbook is hereDelivers the guide, plus the one page to read first.
- Day 2The one question I'd ask firstA quick win they can use in this week's review.
- Day 4How a 40-person team called their quarterA client story that shows the method working.
- Day 7Three red flags hiding in your pipelineMore value, and proof Dana knows their world.
- Day 10Want me to look at your pipeline?The invitation to book a consult.
Dana Whitfieldto Jordan · Email 5 of 5
Want me to look at your pipeline?
Hi Jordan,
Over the last week I've shared the three questions, the red flags and how one team used them to call their quarter.
If it would help, I'll walk through your pipeline with you in a free 20-minute forecast review. No pitch, just the three questions applied to your real deals.
Book a forecast reviewDana
5
Step 5 · The booked consult
Interest turns into a conversation.
People who read your guide and your emails show up to the call already knowing how you think. That's a very different first meeting.
✓ Tested end to end before launch●
Calendar · just nowNew consult booked
Nov12Tue
Forecast reviewJordan Lee · VP Sales10:00 to 10:20 AM · Video call
SourcePlaybook → Email 5
Subscribers this month+148
Consults from the sequence+6
How we build it.
- 1Strategy
We pick the lead magnet your buyers will want most and the next step it should lead to.
- 2Create
We write and design the lead magnet from your expertise.
- 3Build
Landing page, thank-you page and email sequence, written and built.
- 4Connect and launch
We connect everything to your email platform, test it and hand it over.
Three ways to get it.
Half price
$1,250add-on
Pair it with a Content Blitz so your new content has a lead magnet to point to.
- Everything in the standalone funnelIncluded
- Content Blitz$1,497
Free
$0for the first 10
Launch your show as a founding host and we build your funnel at no cost.
- Everything in the standalone funnelIncluded
- Mentioned on every episodeIncluded
Questions, answered.
Still wondering about something? Email trevor@tlrconsultinggroup.com.
What kind of lead magnet will you create?
Whatever your buyers will value most: a guide, checklist, scorecard or playbook. We pick the format with you, then write and design it from your expertise.
Which email platform do you use?
We build in the platform you already use, or set you up on a simple one if you don't have one yet.
How long does it take?
About three weeks from kickoff to launch.
How do I get it free?
The first 10 hosts on the Marquee Network get the Authority Funnel built free. It's also $1,250, half price, when added to a Content Blitz.
Do I own it?
Yes. The lead magnet, pages, emails and every subscriber are yours.
Book your intro call.
Pick a time that works for you. We'll talk through what you want to be known for, which service fits, and whether there's a seat open in your specialty.
- No pitch deck, just a real conversation
- A clear recommendation by the end of the call
- Rather write it out? Apply in about three minutes
Trevor RobinsonFounder, Marquee Authority